Hospital for Joint Diseases
- NYU Hospital for Joint Diseases
Advertising and Outdoor Campaign - The Hospital for Joint Diseases at NYU Medical Center has a distinguished tradition of medical innovation. Since 1905 their physicians have pioneered a range of treatments that have improved the lives of people with musculoskeletal and neurological disorders. This unique advertising campaign used wooden models that are used by art students to study joint movement to tie the messaging of HJD joint replacement programs to living a fuller life. Regional magazine advertising was reinforced with out-of-home transit advertising in the metro New York City area.
Description
The Hospital for Joint Diseases at NYU Medical Center has a distinguished tradition of medical innovation. Since 1905 their physicians have pioneered a range of treatments that have improved the lives of people with musculoskeletal and neurological disorders. This unique advertising campaign used wooden models that are used by art students to study joint movement to tie the messaging of HJD joint replacement programs to living a fuller life. Regional magazine advertising was reinforced with out-of-home transit advertising in the metro New York City area.
Fields
Advertising, Creative Direction, Digital Imaging
Date
2009
Projects by Client
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Advertising Portfolio
Big ideas and killer creative is what drives our advertising concepts. I believe that reaching the customer is the basis for a great campaign and it must be centered around promoting the brand to that customer while reaching our to their needs. Advertising for the sake of advertising is worthless to the client. What works is an idea that promotes a brand reinforces that brand throughout the life of the campaign.
Advertising is an art, not a process, and I hope it shows in the compilation of our work. Each of these ads can be viewed as a complete campaign by clicking on the individual portfolios as listed by client. 2012 Advertising, Art Direction, Creative Direction -
Thomson Financial
National Advertising Campaign for financial services client Thompson Financial. Their Order Routing for Equities enables buy side firms to maximize liquidity, whilst helping sell side institutions to attract maximum order flow. The campaign used unique visuals to associate the multiple routing options available to institutional clients on an instantaneous basis for over 500 institutions – including nearly all major buy side firms in the US.
2008
Advertising, Creative Direction, Digital Imaging
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TradeWeb
Tradeweb is a pioneer in electronic markets, helping the world’s leading asset managers, central banks, hedge funds, and other institutional investors access the liquidity they need. Their institutional client-to-dealer markets, buy-side and sell-side clients were the focus of this national advertising campaign touting their close relationship with the industry, and the application of their technology and market expertise, which has enabled them to build electronic markets that improves the way that business gets done in the over-the-counter markets.
2007
Advertising, Creative Direction, Digital Imaging
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Pershing Financial
Pershing helps financial services firms and advisors succeed by providing the technology, operational, trading, investment, and practice management solutions. This national B2B trade advertising campaign highlights key stake holders at Pershing and their continued dedication to many of Wall Street's leading names for reliable, cost-effective securities services.
2007
Advertising, Creative Direction, Digital Imaging
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NY Board of Trade
The New York Board of Trade (NYBOT) is a commodities exchange in New York that trades futures and options on sugar, cotton, coffee, cocoa and orange juice, in addition to interest rates, currency and indexes. This trade advertising campaign highlights the two main commodites, cotton and coffee, for their financial services products that provide solutions for brokers and investors.
2008
Advertising, Creative Direction, Digital Imaging
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Del Monte
National advertising campaign to promote better nutrition by having "just one more" helping of Del Monte's natural fruit, vegetable and tomato product line. By stressing the importance of nutrition and a healthy lifestyle, this international client aimed to increase product awareness through easy-to-understand visuals that played off of the colorful product content and packaging as a way to introduce Mother Nature's garden to your family dinner table.
2009
Advertising, Creative Direction, Digital Imaging
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Volvo Truck
Copy Pending.
2012
Advertising, Creative Direction, Digital Imaging
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Newton Hospital
Newton Medical Center is a short-term, fully accredited, 146-bed acute care, not-for-profit hospital serving more than 250,000 people in Warren and Sussex counties in New Jersey, Pike County in Pennsylvania and southern Orange County in New York. Newton Medical is proud of its history of quality patient care and community service, as well as their professional staff. This ad campaign served to inform potential patients of the personal touch associated with their services through this "Face of..." campaign.
2012
Advertising, Creative Direction, Digital Imaging
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Orange Medical Center
Copy pending.
2012
Advertising, Creative Direction, Digital Imaging
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Saratoga Hospital
Saratoga Hospital is a regional healthcare system that traces its roots back to 1891. In the more than 100 years since then, the once 20-bed facility has continually expanded to keep pace with a growing community. Today, Saratoga Hospital is the anchor of a larger healthcare system that offers a complete range of services to help ensure the continued health of patients and the community. The hospital has more than 347 physicians on staff and provides care in virtually every medical specialty. This ad campaign served to increase the hospital and its affiliates' brand positioning and to highlight various service offerings.
2012
Advertising, Creative Direction, Digital Imaging
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Stamford Hospital
Affiliated with Columbia University's College of Physicians and Surgeons and a Member of the New York Presbyterian Healthcare System, Stamford Hospital is recognized as the leading regional health center in the NY metropolitan area. Their comprehensive medical, surgical, and emergency care services provide each hospital patient with the highest possible level of medical care. This regional advertising campaign highlighted patient experiences within particular service units at the hospital and served to highlight their centers of excellence.
2012
Advertising, Creative Direction, Digital Imaging
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Interactive Portfolio
Designing interesting and engaging user experiences for viewers is the key to increasing click rate and cutting through all of the noise of today's web viewing experience. Understand the audience is key when designing an online experience. Understanding who they are, what they do, their age/demographic, how they work, what they know about the internet, how they use it, on what devices and where provides invaluable insight into their pain points that you are out to avoid while promoting a compelling brand experience for the user.
Dynamic, beautiful and engaging design is just the start. The metrics of engagement analytics allow you to penetrate the over-saturated markets and establish a lasting brand presence, which equals a successful online campaign. Our campaigns for these major clients did just that: drove awareness, engaged viewers resulting in high click through rates, resulting in an increased brand awareness. 2012 Interaction Design, Creative Direction, Digital Imaging -
South Park Studios
When South Park Studios, fabled producers of animated television comedy South Park, launched their new website that featured full length episodes of their complete series, they turned to this unique interactive advertising campaign to drive tune-in and awareness. Using animated clips of their main characters, these ads were produced in multiple formats and sizes to successfully run across numerous web properties globally.
2008
Interaction Design, Creative Direction, Digital Imaging
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Comedy Central/Colbert
Copy Pending.
2012
Interaction Design, Creative Direction, Digital Imaging
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MTV
MTV, one of the most successful media channels in the world, sought to drive tune-in and channel awareness for their various regular and special episodes. Interactive ad units were produced in various IAB ad sizes and formats, including rich media for true interaction between the viewer and client.
Due to the physical limitations of this site, some user interaction features are disabled. 2011 Interaction Design, Creative Direction, Digital Imaging -
NBC
Copy Pending.
2012
Interaction Design, Creative Direction, Digital Imaging
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DIY Channel
Copy pending.
2012
Interaction Design, Advertising, Creative Direction
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The General Insurance
Copy pending.
2012
Interaction Design, Advertising, Creative Direction
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GMAC Insurance
Copy pending.
2012
Interaction Design, Advertising, Creative Direction
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National Geographic
Copy pending.
2012
Interaction Design, Advertising, Creative Direction
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HGTV Channel
Copy pending.
2012
Interaction Design, Advertising, Creative Direction
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Red Roof Inn
Copy pending.
2012
Interaction Design, Advertising, Creative Direction
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Fine Living Network
Copy pending.
2012
Interaction Design, Advertising, Creative Direction
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Branding Portfolio
Copy pending.
2012
Branding, Creative Direction, Illustration
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Campus Coach
Copy pending.
2012
Branding, Creative Direction, Typography
